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  • Malachy O’Connor

    Partner (Ireland)
  • Malachy has over 20 years’ experience in the Irish and UK supermarket trade with a love of fresh foods especially.  His food business career started at the tender age of nine, selling home-made toffee in the school yard and spending his summers working in a local horticulture business, growing salad vegetables, summer fruits and bedding plants.

    Malachy’s analytical nature and roles as a food technologist helped him to more effectively understand food production and the private label value chain. It was an excellent foundation for a career in supermarket buying.

    Malachy’s first exposure to group buying was at SPAR where he contributed via the BIGS structure.  Malachy worked as a Buying Director and Marketing Director at Aldi Ireland. He led Private Label range development across a variety of categories including fresh, frozen and non-foods.  He launched Premium Tier ranges with particular success in fresh beef.  He also led several key strategic marketing campaigns, successfully step-changing perceptions of Aldi’s private label product quality and provenance and helping to grow from <2% to >10% market share.

    From 2014 to 2016 Malachy was the Fresh Foods Commercial Category Director at Tesco Ireland, successfully turning around the business decline and re-positioning Tesco as the market leader through a volume led, private label strategy.

    Since 2017 Malachy has been advising the supply base on retail insights, negotiation skills and strategy development.

    Prior Experience

    • Marks & Spencer
    • Dunnes Stores
    • Superquinn
    • SPAR
    • Aldi
    • Tesco

    Education

    BSc. Food Science (1st Class Honours) from Queens University Belfast

     moconnor@iplc-europe.com

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