What it takes to succeed in the Private Label market
The day prior to the PLMA show in Amsterdam, IPLC will organise a seminar for private label suppliers and other professionals in the industry. This interactive session will appeal to those manufacturers who want to build sales in European retailers or those who wish to obtain a deeper understanding of this major market.
The event will be held on Monday 28th May close to the exhibition center. During a half-day seminar IPLC consultants will be sharing insight and best in class practice on how to build a successful business in the ever growing and developing private label market across Europe.
Programme
Retail strategies: value added private labels in Europe
Key findings of IPLC research (to be published in April) will be discussed
Regional private labels in the retail brand architecture
A case study from practice in the Italian market
The launch of premium private label at E. LECLERC
Keynote by Nadia Million, Directrice Commerciale at E. LECLERC SCAMARK
Insight shared on the introduction of L’origine du Goût
What best in class looks like for a private label supplier
Adding value to your offer and competing on other elements than price only
Working with discount retailers
Understanding the discounter business model: an update on the latest trends
The impact of on-line sales on private label growth
What will be the effect of clicks-retail and cashier-less shopping on retailer brands
Drinks
The workshop will be moderated by Koen de Jong, Managing Partner IPLC
Venue: Novotel Amsterdam (walking distance from the RAI Exhibition center)
Cost is €550 per participant (a copy of the book Managing Private Labels is incl
uded)
The programme for the day
12:30 to 13:00 Welcome
13:00 to 14:30 Presentations
14:30 to 14:45 Break
14:45 to 17:30 Presentation
17.30 Networking and drinks