Building Successful Relations with European Retailers
How to build Successful Relationships with European Retailers
Following the success of last year’s IPLC’s workshop for private label suppliers, it has been decided to repeat the event in 2017. The workshop will appeal to those manufacturers who want to build sales in the key European market or those who wish to have a deeper understanding of this major market.
The event will be held on Monday 15th May prior to the PLMA show in Amsterdam. During a full day workshop IPLC consultants and guest speakers will focus on Germany, France, UK, Holland and Belgium, sharing best in class practice and insight on how to build a successful business in the ever growing and developing private label market across Europe.
Programme
Structure of Food Retail and Drugstores in Northern Europe
Nele Geerardyn, Partner IPLC Belgium (previously McBride and Crop’s)
Key characteristics and market shares of the players
Discount Retailers Today in Europe
Hermann Sievers, Partner IPLC Germany (previously Edeka)
The discounter business model and an update on the latest trends
Coffee break
Navigating Retailer Requirements for Food Safety
Liliana Jimenez, Food Safety Product Manager at Bureau Veritas
Food safety requirements of EU retailers and complying in an effective way
Retailer Expectations of Private label Suppliers
Remy Medina, Partner IPLC France (previously Systèm-U and AMS Sourcing)
How to prepare for a retailer visit and a compelling offer
Lunch
How Suppliers can make Themselves more Valuable to Retailers
Prof. dr. Marnik Dekimpe, Research Professor of Marketing at Tilburg University
How private label manufacturers can create value for retailers: generating more business and higher margins
What Best in Class looks like for a Private Label Supplier
Koen de Jong, Managing Partner IPLC (previously Dailycer, United Coffee, Dalli, Lamb Weston)
Adding value to your offer and competing on other elements than price only
Coffee break
The latest Trends in Private Label Packaging Design
Loe Limpens, Managing Partner Yellow Dress
Navigating the consumer with attractive packaging Private Label design
Addressing Consumer Health Trends in Private Label
Richard Harrow, Partner IPLC UK (previously Freiberger)
Drinks
The workshop will be moderated by Koen de Jong, Managing Partner IPLC.
Novotel Amsterdam, which is on walking distance from the RAI Exhibition center
(1km approx. 15 minutes).
Cost is €750 per participant (a copy of the book Managing Private Labels is incl
uded)
The programme for the day
09.00 to 09.30 Welcome and Coffee
09.30 to 13.00 Workshop
13.00 to 14.00 Lunch
14.00 to 17.00 Workshop
17.00 Drinks