Private Label Seminar

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Building Successful Relations with European Retailers

How to build Successful Relationships with European Retailers
Following the success of last year’s IPLC’s workshop for private label suppliers, it has been decided to repeat the event in 2017. The workshop will appeal to those manufacturers who want to build sales in the key European market or those who wish to have a deeper understanding of this major market.

The event will be held on Monday 15th May prior to the PLMA show in Amsterdam. During a full day workshop IPLC consultants and guest speakers will focus on Germany, France, UK, Holland and Belgium, sharing best in class practice and insight on how to build a successful business in the ever growing and developing private label market across Europe.


Structure of Food Retail and Drugstores in Northern Europe
Nele Geerardyn, Partner IPLC Belgium (previously McBride and Crop’s)
Key characteristics and market shares of the players

Discount Retailers Today in Europe
Hermann Sievers, Partner IPLC Germany (previously Edeka)
The discounter business model and an update on the latest trends

Coffee break

Navigating Retailer Requirements for Food Safety
Liliana Jimenez, Food Safety Product Manager at Bureau Veritas
Food safety requirements of EU retailers and complying in an effective way

Retailer Expectations of Private label Suppliers
Remy Medina, Partner IPLC France (previously Systèm-U and AMS Sourcing)
How to prepare for a retailer visit and a compelling offer


How Suppliers can make Themselves more Valuable to Retailers
Prof. dr. Marnik Dekimpe, Research Professor of Marketing at Tilburg University
How private label manufacturers can create value for retailers: generating more business and higher margins

What Best in Class looks like for a Private Label Supplier
Koen de Jong, Managing Partner IPLC (previously Dailycer, United Coffee, Dalli, Lamb Weston)
Adding value to your offer and competing on other elements than price only

Coffee break

The latest Trends in Private Label Packaging Design
Loe Limpens, Managing Partner Yellow Dress
Navigating the consumer with attractive packaging Private Label design

Addressing Consumer Health Trends in Private Label
Richard Harrow, Partner IPLC UK (previously Freiberger)


The workshop will be moderated by Koen de Jong, Managing Partner IPLC.

To subscribe

Novotel Amsterdam, which is on walking distance from the RAI Exhibition center
(1km approx. 15 minutes).

Cost is €750 per participant (a copy of the book Managing Private Labels is included)

The programme for the day

09.00 to 09.30 Welcome and Coffee
09.30 to 13.00 Workshop
13.00 to 14.00 Lunch
14.00 to 17.00 Workshop
17.00 Drinks


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