Partner (United Kingdom)
Richard has over 30 years’ experience in the private label market having first worked for 8 years in the frozen vegetable market before founding Freiberger UK Ltd, a wholly owned subsidiary of Freiberger Lebensmittel GmbH & Co. Over 22 years he built the company to be the major supplier of private label frozen pizzas in the UK and ROI markets. With extensive experience in all aspects of building a business from the ground up covering sales, marketing, logistics, category planning, NPD, finance, technical support combined with building a UK office structure he can bring first-hand experience across many disciplines.
He was a Non-Executive for 13 years with sister company Stateside Foods who operate in the UK chilled pizza market.
Richard has served on various committees at the British Frozen Food Federation (BFFF) and is currently the Chairman of the Pizza and Pasta Association (PAPA). He also led the industry discussion with the Department of Health on salt levels in pizzas helping to define the 2017 targets.
Richard speaks German and is native English.
- Budgens Supermarkets Ltd
- Frozen Quality Ltd
- Tendafrost Frozen Foods Ltd
- Freiberger UK Ltd
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