Stefano gathered his know how in private label as a senior executive. With decades of hands-on experience in C-level management positions, he has a deep understanding of the challenges companies and their management face.
He started working as PL Manager at Conad and managed over 200 categories in food and non-food (1,550 SKUs) and fresh (300 SKUs). He converted generic own brands into Conad brand (20% market share). Collaboratively with category- packaging and quality managers the full marketing mix was coordinated.
He continued his career at Deco Industrie, a leading supplier of Private Label Household, Personal Care, Biscuits and Bread replacing products. In the position of Trade Marketing Director, 15 private label brands (total value € 60 million) were developed and managed.
12 years later, he accepted the challenge to incorporate the first European branch of Daymon Worldwide Inc. Their business and customer portfolio was expanded in various European countries by creating customized private label programs in both manufactures and distributors (i.e. Sainsbury, Conad).
Stefano aims to support Italian companies in developing their private label business abroad and to assist foreign manufacturers to enter the Italian market. Stefano speaks English and is native Italian.
- Deco Industrie
- Daymon Worldwide Inc.
- Furniture Components Multinational Corporations
- Expertise on Field Srl
Business administration course at Bologna Industry Association School. Master Degree at Bologna University.
SDA Bocconi: Retail Industry Marketing, Consumer Marketing management, Marketing Knowledge
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