Amazon Fresh new Private Label line

Amazon Fresh new Private Label range launches in the UK | 7 May

The European grocery retail market has seen many changes throughout the pandemic, none so significant as the growth of online sales. In the UK online grocery sales peaked at 15.4% share (Kantar 12 w/e 21/02/21) and alternatives to “traditional” in-store shopping continue to flourish such as the surge in “rapid home delivery” options.

But one particular launch has received much publicity – Amazon’s opening of two “walk-in, walk-out” Amazon Fresh convenience stores in London.

With this launch Amazon have developed a brand-new Private Label range which impresses through both range depth and product quality.

It offers an exciting new opportunity for Private Label manufacturers. Most of the new range is in the Chill/Fresh category, so there is plenty of scope to develop across Ambient and Frozen.

This Private Label range is bound to be extended to Amazon Fresh online as well as in the forthcoming new Amazon Fresh stores, so now is the time for manufacturers to approach the retailer to discuss potential new business.

UK IPLC Partner, Paul Stainton, visited the Ealing branch of Amazon Fresh recently.