Entries by Koen de Jong

Navigating Channels, Building Loyalty

Discover how retailers, drugstores, and wholesalers are leveraging private labels and innovate to enhance shopper loyalty and learn about the diverse routes to market available for private label manufacturers. Sign up for our 7th Private Label Seminar  Navigating Channels, Building Loyalty, The Private Label Superpowers on Monday, 19 May 2025 in Amsterdam. To read more […]

Paul Stainton on The Power of Private Label

The first specialist book to be written on Private Label for over 5 years! THE POWER OF PRIVATE LABEL delves into every element of retailer brands, from conception through to delivery – no stone is left unturned in helping the reader fully understand the growing complexities of the private label industry. Yet this book covers […]

Business Analysis and Benchmarking

Self-Assessment Survey for Private Label Manufacturers and Suppliers Would you like to gain a better insight into your business performance and compare it with your peers in the market? Every company strives to continually improve. However, it is not always easy to determine areas of success and those in need of improvement. Navigating the competitive […]

Great Christmas Seasonal Innovation in the UK

Private Label products always play a key role in retailers’ Christmas Seasonal ranges. 2023 is no exception and, across Europe, we are seeing some super new products across the key retailers. Arguably, the UK leads the way with a considerable amount of shelf space dedicated to showcase the amazing ranges offered. In this presentation, our […]

IPLC – 20 years of great solutions!

Today it is 20 years since I founded IPLC. More by coincidence than by choice, I started my career in the Private Label industry back in the 1980s. After graduation, the vast majority of my fellow students joined ‘blue chip’ companies. Some of my friends were surprised by my choice -one had not entered university […]

The Evolving Balance of Power

IPLC’s latest report “The Evolving Balance of Power” investigates how Brexit, the Covid Pandemic, War in Ukraine, and the subsequent surge in costs across the world, have changed relationships between retailers and suppliers in the FMCG industry. How Private Label Suppliers and Buyers can Win through Collaboration What a volatile start to the 2020’s – […]

The Ultimate Guide to Prepare your Buyer meeting

By Remy Medina and Richard Harrow As a private label manufacturer, it’s important to tailor your preparation for a buyer meeting based on their specific retail needs. Understanding the specific issues of your counterpart will ensure you prepare a robust presentation. Here are some key steps to help you to prepare yourself for this meeting: […]

It’s not just Price that will Win you more Business

By Koen de Jong and Paul Stainton Gone are the days when the cheapest price will win a tender for Private Label business. The most successful players in the European Private Label industry are capable of creating added value on top of the physical product. Although this is difficult to measure, it can be of […]

IPLC 5th Private Label Seminar

A New Era for Private Label Navigating New Retailer Buying Strategies So much has changed in the last three years: Brexit, COVID, the war in Ukraine and the current inflation crisis. The balance of power has shifted back and forth between retailers and manufacturers. We are seeing retailers deploying new strategies. Some are long-term, collaborative […]