Juha is a commercial professional in the food industry with over 30 years of experience in marketing, sales, and business development. His expertise covers a wide range of food categories, including cereal products, bakery, meat, chilled foods, condiments, and supplements, serving retail, food service, and industrial sectors.
Juha began his career at Raisio Oyj, where he created a new marketing division. After gaining experience in meat industry, he moved to Saarioinen, a leader in chilled foods as a product group manager. His most impactful role was at Maustaja Oy, where he significantly increased domestic sales and quadrupled exports, transforming the company into a service-oriented leader in private label manufacturing and building long-term customer partnerships across Finland and Scandinavia.
Known for driving innovation and adding value to partnerships, Juha’s experience extends internationally. He has successfully implemented sales strategies and led culture change initiatives within organizations in the private label sector. Since 2022, Juha has been consulting for SMB companies, offering expertise in sales and market entry strategies as well as private label development. His recent work with NielsenIQ has equipped him with advanced insights into data-driven market expansion and customer relationship strategies. Today, Juha focuses on supporting companies to become more market- and customer-oriented in both private label and branded product markets. He creates opportunities for international success by searching for new partners and customers.
Experience
Education
Master’s in Food Sciences – University of Helsinki
Dip. EMC (Degree in Strat. Marketing Management – Marketing Institute
