Descrição
Private label is an increasingly important part of a retailer’s ‘jigsaw’. It is key to offering a compelling and profitable range of goods to their customers. The Power of Private Label delves into every element of the subject, from conception through to delivery – no stone is left unturned in helping the reader fully understand the growing complexities of
the private label industry.
Yet this book covers much more than just private label – we explore how supermarkets and discounters operate their businesses, the role that brands play alongside private label, and the key levers used by all retailers to build customer loyalty, the key to running a sustainable and profitable business.
Two chapters are dedicated to discount retailing, providing deep insight into the strategies deployed by the main operators and those used by the supermarkets to fight back against discounter growth. The buyer-supplier relationship is explored in detail, with the ever-changing pressures on both parties leading to changed dynamics in the ‘balance of power’.
Along with a full review of how the manufacturing landscape is shaping up, and extensive insight into how a private label manufacturer can stand out from the crowd, The Power of Private Label is an invaluable tool for all players in the fast-moving consumer goods industry.
