Join us at our upcoming seminar, “Navigating Channels, Building Loyalty: The Private Label Superpowers”, bringing together industry leaders and experts to explore the multifaceted world of private labels.
Discover how retailers, drugstores, and wholesalers are leveraging private labels and innovate to enhance shopper loyalty and learn about the diverse routes to market available for private label manufacturers.
12:00 Arrival, lunch
13:00 Welcome
Paul Stainton, Partner IPLC UK
13:05 Opportunities for private label in the wholesale channel
Lukas Ziegler, Director, Buying and Category Management Private Label, Lekkerland (Germany)
13:45 How to Drive Shopper Loyalty with Private Label and what is Expected of Suppliers
Karien Boolsen, CLICKS Group Private Label Executive (South Africa)
14:15 Private Label Power: Innovation & Loyalty Secrets
Ilka Lannau, Division Manager Private Label, Colruyt Group (Belgium)
14:45 Break
15:15 The Impact of Store Image Perception on Private Label Acceptance
Koen de Jong, Managing Partner IPLC
15:45 Building Shopper Loyalty to the Store with Unique Initiatives
Sara Caggiati, Head of Marketing at COOP (Italy)
16:15 From a range of private label products to a strong and innovative own brand position
Jelka Molenaar, Head of Own Brand Trading Benelux at A.S. Watson (the Netherlands)
16:45 Panel discussion
17:15 Wrap-up and drinks
Novotel Amsterdam (walking distance from the RAI exhibition centre)
The Novotel has 122 parking spaces, which are at your disposal based upon availability for €34 per day.
€625 including walk-in lunch (€500 for Private Label Group members)
Book for free
Each participant will receive a copy of the book “The Power of Private Label” free of charge (price: €125).
